North Star Goal
It’s important to know where you want to go. This is why we operate with a “North Star Goal’, a light that represents the highest aspirations of a business. Like a next-generation mission statement, a North Star Goal orients the identity and direction of a brand, guiding all decisions, strategies, and partnerships. The great thing about the concept is that you are allowed to be ‘unrealistic’, to go for something others may consider out of reach. North Star Goals are based on the understanding that worthwhile achievement is always preceded by thinking big.
Bag the Habit’s North Star Goal, is to move our world out of the current disposable paradigm to a place where reusable products are woven into the everyday fabric of society, used by everyone, everywhere.
Reusability is not just about exchanging one item for another; it is a matter of mindset. It is replacing unnecessarily damaging patterns with those based on wisdom and foresight. It is an awareness that our collective evolution requires personal activism and effort, but ultimately creates greater benefits and enjoyment for all. (Bag the Habit bags for example, are both environmentally smart and more fun and functional than plastic.)
This shift in worldview is beautifully applicable to the larger, overarching areas of our lives. We know that the cycles we participate in must be harmonious with nature. We see that what is quick and easy rarely gives us what we need. We live with purpose instead of without thought. By rejecting unconscious, outmoded actions, wherever they exist, a new space is created – one that is defined by choice. Here, we can choose to buy/build/create things that we love, and that serve us better. If there is any way to live, this is it! And it is this kind of North Star thinking that we, and hopefully you, are placing on our future horizons.
Co-Founders | Bag the Habit